The Story Behind “The Piggybank”

how Piggybank got its name

It was Spring of 2005 and Scott & Jen were driving through Thornbury with their 3 young kids in the back when their son Tyler (6 at the time) shouted: “Hey Dad, it’s a great big Piggybank!” Scott looked around thinking there might be some great big blow up piggybank on top of a store promoting a sale or new store opening, but saw nothing. Tyler insisted that there was indeed a piggybank and after following his pointing finger, Scott saw what he was talking about. Tyler saw someone putting money into a do-it-yourself carwash. He was right! That was somebody’s piggybank.

The really brilliant part was when Tyler then said, “hey…you guys make Piggybanks!”. He was referring to what “mom and dad” did for a living; which, at the time, was building and running web based businesses from home: websites that people put money into! That’s when the light bulb went on and the phrase “Piggybank Website” was coined.

how Piggybank got its name
Internet Marketing since 1993

Marketing on the Internet Since ’93

Both Jen and Scott are business Grads which explains their “business first, technology second” approach to website design. The Internet was just starting to happen in the early 90’s (back when only the really cool people had an email address on their business card!) and they saw the immense potential for marketing with the Internet.

They launched their first Email newsletter called Achieve in 1993. Thinking back to those times, Scott says: “I remember the painful pioneering work to send personalized emails merged from my Maximizer contact manager…it was bleeding edge, but very powerful”. Now, it’s routine.

A Small Business Passion

“I’ve spent my time flying around North America consulting with Fortune 500 companies; the glamour wears off pretty quickly” says Scott when talking about making the decision to focus on the local small business. “Being able to roll up our sleeves and work along side the small business owner is far more gratifying…we can have more impact and can relate much better” says Scott.

Piggybank Marketing focuses on simplifying the power of enterprise marketing methods to give local small businesses a competitive edge. “When we do a project”, says Scott, “we like to think of ourselves as being on the Clients’ team as their Internet Marketing Manager.”

Local Small Business Marketing

Check Out What We've Been Up To...

Happy New Year's!
A quick shout out of thanks for 2029 and encouragement for 2020.

#newyear #2020 #entrepreneur #spreadlove

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Our new #stickers arrived from @stickermule! ...

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At Piggybank, we're never too old to have a little fun! Wishing everyone a safe and spooky Halloween 👻! ...

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Whether it's a low-key weekend off, visiting family, or going on a spontaneous trip, we're wishing you a happy and safe Thanksgiving weekend! ...

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Our new batch of #coffee coasters from @stickermule arrived today! Want one? ...

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Was going through some old boxes and found a copy of my first book... Piggybank Websites... From 2006.

My inlaws made a hard copy keepsake version for us. Good thing too because we ended up totally selling out of our inventory.

The tactical info is way out of date but the strategies hold up just fine.


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Just a small sampling of the #dankennedy wisdom I've collected and studied since 1995. His impending passing is weighing heavily on me this week.

I've never met him but do have a cherished fax (he doesn't use email!) he sent me with business advice I took to heart and made major changes to my business because of.

I feel grateful, sad, scared. This weekend I plan to go down memory lane a bit and review some of his earlier works.

Thanks Dan. Forever, thanks.

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Got our coasters from @stickermule! What merch should we get next? ...

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#fridayhustle after hours... Getting our new meeting room wall ready for a branded, signature treatment! Back #saturdaymorning to finish. What do you do on the weekends?! #entrepreneur ...

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@jason_gingrich isn't in the office today... Has aTV gig kicking off the #headsafe partnership between @scoutscanada and @hydrooneofficial.

Jason is an active volunteer with Scouts, helping head up Central Ontario.

#scouts #volunteer

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Small business is all about networking. Today, Dagny The Office Dog had a meeting with Frankie, the mini dashhound pup. Puppies on Friday - just another #piggyperk
#friday #entrepreneurlife #localbusiness

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Happy Monday from the Piggybank team - here's to the local entrepreneur grind!
#smallbusiness #barriesmallbusiness

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Geeking out on fine tuning our server's security. #WordPress #security ...

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Local SEO: What To Consider When Opening A New Location ...

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Dropped @gingrich.jennifer off at karate and went to my local coffee shop to devour the latest @nobsinnercircle magnetic marketing newsletter... Part of my 30 hours per month of directed study. #entrepreneur #study ...

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Websites that go Ka-Ching!

Over the years, Scott and Jen have been developing ways to weave the response pulling power of Direct Response Marketing with the Internet to create effective marketing websites…”Websites that Go Ka-Ching!”

“Before we created websites for other people, we were running our own web-based businesses to put food on the family table and we learned very quickly that our web marketing better work!” says Scott, who remembers how they quickly cut through the hype of Internet Marketing to find the approaches that actually work.

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