Marketing articles to help you be the Professional of Choice in your city.

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Mr. Bob Cassels

RIP Mr. Bob

A very good man, Mr. Bob, has passed away. I just mentioned Mr. Bob in my article a couple of days ago and had a picture of our first trade

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Business Email Branding

Brand Your Business Email Address

If your business card has an Email address with “sympatico”, “rogers” or any other personal-type Email address, then this article is of particular importance to you. I remember back when

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find a need and fill it

Find a Profitable Need to Fill

To find a need to fill is the single most important decision you’ll make in your entire business, and that decision will impact everything you do in your business. Finding

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trade show leads

Turn Trade Show Leads Into Gold

Many companies use tradeshows to generate customer and distributor leads. However, more than 95% of companies exhibiting are missing a huge opportunity to supercharge their leads. Tradeshows can be expensive.

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