As we get ready to wind down for a nice Christmas break, I wanted to give you this quick video message. Read More
A very good man, Mr. Bob, has passed away.
I just mentioned Mr. Bob in my article a couple of days ago and had a picture of our first trade show exhibit at one of his Mr. Bob’s Let’s Get Connected trade show.
For those of you who haven’t had the pleasure, Mr. Bob Cassells was a force of nature and a founding staple of Barrie’s small business community. He wasn’t everybody’s cup of tea and could come on a bit strong at times but I got to know his true heart of gold and his love for the small business entrepreneur first hand.
I have many stories of Mr. Bob but here’s my first…Read More
Looking back at the humble beginnings of Piggybank Marketing back in 2006, I feel a bit embarrassed. Not because of how “cheesy” and unpolished our image was back then but because it reminds me of an important business lesson we learned the hard way: “Beware the Sirens of Success”.
And, despite knowing better (at least intellectually), I fell into a common problem that faces many Professionals as they grow their practice and become successful. The good news is that I came to my senses before it was too late and doubled-down on correcting it.
Our Cheesy, Humble Beginnings
It was a local small business trade-show called “Mr. Bob’s Trade-show” where we publicly hung out our shingle for the first time.Read More
Instead of the same old, same old Happy New Years message, I wanted to do more to help guarantee that we all have a better 2015 than 2014. Maybe last year was great…this year can be better. Maybe last year kinda sucked…this year can be better.
In the video, I talk about the need to “do new things and to do old things better” and the value of strategic planning. TEASER ALERT: I also reveal something that I’m doing this year that I’ve been putting off because it freaks me out so much!
We’ve all heard the cliché: “If you try to be everything to everyone, you’ll be nothing to no one”. It may be cliché, but it’s so true.
One of the single biggest marketing missteps I see among struggling small businesses is that they don’t know who their “Most Profitable Customer” is. By just aligning your business around your Most Profitable Customer, you can immediately begin to see more profit with less effort.
In this article, I’ll give you two personal examples of this principle at work and 5 high impact areas to take a look at in your business.
What Goes Up Must Come Down…You Can Plan On It
It’s no secret that economies are cyclical…they have ups and they have downs. Despite that simple fact, most businesses work on the assumption that they’ll always be in the up cycle. That’s foolishness. A business that wants to be around for the long term needs to have a plan for the up times and for the down times. And the good news is that we can have plans to not just survive, but to thrive and grow in the ups and the downs.
Long lasting businesses have a growth plan for the up times and in the down times.
If your business card has an Email address with “sympatico”, “rogers” or any other personal-type Email address, then this article is of particular importance to you.
I remember back when having a fax number on a business card was the “cool thing” to have. Now, fax numbers are disappearing and in their place, everyone has to have an Email address.
In fact, Email has become the primary way business communications happen, displacing even the telephone. However, if you’re using an Email address that’s intended for personal use, instead of looking “cool”, you look “amateurish”.
The answer is to have a Business Email address such as email@example.com.
To find a need to fill is the single most important decision you’ll make in your entire business, and that decision will impact everything you do in your business.
Finding the right need to fill is the difference between struggling day after day to make a go of your business and having a business that takes on a life of its own.
Strategic Planning isn’t something reserved for just big companies. In fact, even Solopreneurs working from home need the benefits that come from holding regular strategic sessions.
Every month, Jennifer and I schedule at least one ½ day strategic planning session. This is a time when we leave our home office and go “off-site” (usually to a coffee shop!) and work ON our business.
Many companies use tradeshows to generate customer and distributor leads. However, more than 95% of companies exhibiting are missing a huge opportunity to supercharge their leads.
Tradeshows can be expensive. By the time you add up the costs for the booth space, the booth display itself, transportation, having employees out of commission during the show, food and so on, it can be thousands of dollars to display at a tradeshow.