To find a need to fill is the single most important decision you’ll make in your entire business, and that decision will impact everything you do in your business.
Finding the right need to fill is the difference between struggling day after day to make a go of your business and having a business that takes on a life of its own.
How To Find A Need
Many Internet Marketers will tell you not to care about what niche you get into, just find a hot market and sell to it. We take a different stance. You should find something to
sell that you are passionate about or at least quite interested in.
Something of Interest
You don’t need to be an expert in the field, but having a genuine interest in it helps immensely. When you’re in a business that you care about and have a level of passion
about, it becomes easier to:
- Spend the hours it’s going to take to initially set-up and promote your business.
- Become seen as a leader, expert or leading enthusiast in the field.
- Write about the topic, including the sales letters.
- Build your credibility as a solution provider for that niche.
Where To Start Looking
A great place to begin finding a need to fill is looking at the things that you’re familiar with.
- What hobbies do you have or wish you had?
- Are you already an expert or really knowledgeable in an area?
- Is your spouse or best friend an expert in something?
- What do you love to talk about?
- What advice do you give to friends?
- Do you “fix” problems in any particular area?
What A Need Looks Like
Once you know what areas you’ve got some experience, interest or expertise in, you need to take a closer look and see what opportunities may be hiding in those interests.
Here are some questions to help you explore for needs:
- Can you improve on what’s already available? Explain a topic in a better and unique way?
- Present an improvement or refinement to an idea?
- Tap into your own experience to provide advice on a topic area, as if you were sitting down to be interviewed by a friend who wanted to know everything about the topic (that’s how we did this book).
- Do you have a genuine solution to a problem?
OK, so you think you may have found a need you can fill. This next step is a great way to do a quick “Articulation Test” to see if it’s one you can take to market.
“We show people how to [FEATURE], so that they have [BENEFIT].” Notice in the above sentance, you connect your solution to the ultimate benefit.