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Google Penalizing Websites That Aren’t Mobile…Not The Real Reason Your Website Should Work on a Smart Phone

March302015Online Marketing By , , ,

Belcroft Estates website design barrie

According to a recent Google blog post, if your site isn’t mobile responsive, it’s going to get shoved down the search results starting in a few weeks:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

If your site doesn’t pass their “mobile responsive” test, then starting April 21 expect your site to drop significantly in Google’s Search Engine results.

The Real Reason to Have a Mobile Responsive Site…it Isn’t SEO

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Do More Than Wish a Happy New Year

January052015Entrepreneurship By

Instead of the same old, same old Happy New Years message, I wanted to do more to help guarantee that we all have a better 2015 than 2014. Maybe last year was great…this year can be better. Maybe last year kinda sucked…this year can be better.

In the video, I talk about the need to “do new things and to do old things better” and the value of strategic planning. TEASER ALERT:  I also reveal something that I’m doing this year that I’ve been putting off because it freaks me out so much!

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Take a Second Look At Your Headline For Better Results

November262014Online Marketing By , ,

write website headline

Your headline has the power to attract and engage your ideal prospect. With a little bit of thought and a couple of headline writing tips, you can craft a headline that has a big impact on the results you see from your website.

(This is part 2 of a 3 part series on writing effective copy for your website)

Any time spent on Google looking for tips on writing effective headlines will come up with an endless number of sites, many of them with great advice. In this blog post, I want to focus in on a few headline tweaks that are easy to do and that are having the best results for our Customers.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

How to Write Copy For A Website That Gets Results

September242014Online Marketing By ,

how to write a website

When it comes to getting results from your website, one of the most important elements of your website (arguably even more important than the site’s visual look) is your message.

(This is part 1 of a 3 part series on how to write a website with effective copy)

Whether visitors surf on by your site or stick around and take action largely depends on how well your message fits with what they’re looking for. Giving thoughtful analysis to what your message should be is well worth the time.

“But I Can’t Write!”

If a website project starts to take too long, chances are it’s the writing. In fact, it’s become predictable. I’ve found that if a business doesn’t already have a clear understanding or articulation of its value proposition, service/product offerings and “story” about who they are then we’re going to have a challenge getting copy for the website.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Having A Mobile Responsive Website is Good for Business

August202014Online Marketing By , ,

mobile responsive website design

A few years ago whether to worry about how well your site worked on a phone wasn’t much of a topic. Today, that’s all changed. When we look at the web stats of our local small business Customers, we’re commonly seeing 20% to 30% of their web traffic coming from tablets and smartphones.

Making sure your website has been designed with today’s smartphones in mind is critical for two reasons:

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Why We Switched to Double Opt-in To Build Our Email List

July082014Online Marketing By

double optin

Having a well curated email list is an essential marketing tool for growing your local small business. Even with today’s big emphasis on social media marketing, Email marketing is still the Champion. The decision on whether to build your list using single or double opt-in is a critical one and one you need to be aware of.

Experience and recent changes in the Internet Marketing landscape have led me to reverse my long-held position on using a Single Opt-in method.  I now strongly recommend, especially for the local small business, that you use a double opt-in method to build your email list.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

The Anatomy of a
Great Website Opt-in

June182014Online Marketing By

website opt-in

Every day, there are untold numbers of people using the Internet to research before they buy. In fact, the vast majority of visitors to the typical small business website is there to research and not buy. However, most websites are geared towards selling and miss an important opportunity to start a relationship.

In this blog post, I want to share 3 critical areas of the website opt-in that are usually poorly implemented and that make a huge difference to your results.

By appealing to people’s desire to research and find out more, you can trade them their name and email address for some information that they value. You can then continue to market to them with your newsletters and other emails, building your relationship with them. When they’re ready to buy, you’ll be top of mind and much more likely to get the sale.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

We Hate Spam As Much As You Do – How To Comply With CASL

June062014Online Marketing By

comply with CASL

On July 1, an important new law is taking effect in Canada which affects everyone doing Email marketing. It’s known as CASL, “Canada’s Anti-Spam Legislation”. You probably need to make changes to your website, email sending and other online marketing activities in order to comply with CASL or risk costly penalties.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

How To Start Blogging…Even If You Think You Can’t Write

August202013Online Marketing By

bloggers-block

If you’re one of the silent majority who knows they should be blogging but, for whatever reason, haven’t “gotten around to it” then this is your opportunity to do something very important for your business and finally get some blog posts published…even if you think you can’t write.

If you invest 2 hours into your marketing and follow the step-by-step plan below, you will be up and writing blog posts. If you can talk to customers about your business, you can blog.

Blogging is one of the most efficient marketing activities you can do. For an hour or two of your time, you are creating a piece of “evergreen marketing” that will continue to attract business for months and years to come.

If not blogging has been bugging you, you’re not alone. In fact, the majority of small business owners I talk to aren’t blogging even though they know it’ll get them targeted traffic to their website, build relationships and lead to more sales.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Lower Your Website’s Bounce Rate For Better Results

July242013Online Marketing By

website design to lower bounce rate

What does “Bounce Rate” mean? One of the key indicators of how well your small business website is doing can be found in your Google Analytic’s “Bounce Rate”. Essentially, the bounce rate measures how many people went to a page on your website and just left; they didn’t do anything else.

Think of it this way: If your site has a Bounce Rate of 50%, half of everyone going to your website goes only to a single page.

Reducing Your Bounce Rate Is An Easy Way To Get A Lot More Customers

Let’s say your website is getting 300 unique visitors a month. With a Bounce Rate of 50%, that means 150 people are not engaging with your site; they’re just leaving. If you could bring your Bounce Rate down to 40% that’s an extra 30 people who are engaging with you through your site every month…an extra 360 people a year!

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.