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Articles On What's Working Now For Local Business Marketing

We work with 100's of Local businesses across Canada and use this blog to share the best of what's working now for them and to answer frequently asked questions.

A few of our most popular articles to start off with are:

7 Steps to Get Your Phone to Ring With Inbound Marketing

July272015 By , , , , , ,

Content Is King

(Here is a primer on the single most important marketing tactic available to local businesses today)

The topic of “Inbound marketing” is a big topic right now in the world of Internet Marketing. And for good reason. It’s a powerful strategy that can be a low-cost way to reliably and predictably bring your business new qualified leads and Customers.

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Piggybank Pitches In for Earth Day

April222015 By

Piggybank Website Design participates in Barrie Earth Day

The team at Piggybank is delighted to be doing its small part this year to support the Earth on Earth Day. Imagine if all the small businesses made just a few simple, inexpensive contributions to helping our environment.

Here’s what we’re doing this Earth Day:

  • Implementing an organics collection in the office, diverting the majority of our garbage away from the Barrie landfill.
  • Turning off the lights for the day.
  • The whole team will be doing a 1-hour clean-up of Queen’s Park and area in downtown Barrie.
  • Making a donation to Scout Trees.

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Google Penalizing Websites That Aren’t Mobile…Not The Real Reason Your Website Should Work on a Smart Phone

March302015 By , ,

Belcroft Estates website design barrie

According to a recent Google blog post, if your site isn’t mobile responsive, it’s going to get shoved down the search results starting in a few weeks:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

If your site doesn’t pass their “mobile responsive” test, then starting April 21 expect your site to drop significantly in Google’s Search Engine results.

The Real Reason to Have a Mobile Responsive Site…it Isn’t SEO

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Do More Than Wish a Happy New Year

January052015 By

Instead of the same old, same old Happy New Years message, I wanted to do more to help guarantee that we all have a better 2015 than 2014. Maybe last year was great…this year can be better. Maybe last year kinda sucked…this year can be better.

In the video, I talk about the need to “do new things and to do old things better” and the value of strategic planning. TEASER ALERT:  I also reveal something that I’m doing this year that I’ve been putting off because it freaks me out so much!

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Take a Second Look At Your Headline For Better Results

November262014 By , ,

write website headline

Your headline has the power to attract and engage your ideal prospect. With a little bit of thought and a couple of headline writing tips, you can craft a headline that has a big impact on the results you see from your website.

(This is part 2 of a 3 part series on writing effective copy for your website)

Any time spent on Google looking for tips on writing effective headlines will come up with an endless number of sites, many of them with great advice. In this blog post, I want to focus in on a few headline tweaks that are easy to do and that are having the best results for our Customers.

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How to Write Copy For A Website That Gets Results

September242014 By ,

how to write a website

When it comes to getting results from your website, one of the most important elements of your website (arguably even more important than the site’s visual look) is your message.

(This is part 1 of a 3 part series on how to write a website with effective copy)

Whether visitors surf on by your site or stick around and take action largely depends on how well your message fits with what they’re looking for. Giving thoughtful analysis to what your message should be is well worth the time.

“But I Can’t Write!”

If a website project starts to take too long, chances are it’s the writing. In fact, it’s become predictable. I’ve found that if a business doesn’t already have a clear understanding or articulation of its value proposition, service/product offerings and “story” about who they are then we’re going to have a challenge getting copy for the website.

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Having A Mobile Responsive Website is Good for Business

August202014 By , , ,

mobile responsive website design Barrie

A few years ago whether to worry about how well your site worked on a phone wasn’t much of a topic. Today, that’s all changed. When we look at the web stats of our local small business Customers, we’re commonly seeing 20% to 30% of their web traffic coming from tablets and smartphones.

Making sure your website has been designed with today’s smartphones in mind is critical for two reasons:

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Why We Switched to Double Opt-in To Build Our Email List

July082014 By ,

double optin

Having a well curated email list is an essential marketing tool for growing your local small business. Even with today’s big emphasis on social media marketing, Email marketing is still the Champion. The decision on whether to build your list using single or double opt-in is a critical one and one you need to be aware of.

Experience and recent changes in the Internet Marketing landscape have led me to reverse my long-held position on using a Single Opt-in method.  I now strongly recommend, especially for the local small business, that you use a double opt-in method to build your email list.

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The Anatomy of a
Great Website Opt-in

June182014 By , ,

website opt-in

Every day, there are untold numbers of people using the Internet to research before they buy. In fact, the vast majority of visitors to the typical small business website is there to research and not buy. However, most websites are geared towards selling and miss an important opportunity to start a relationship.

In this blog post, I want to share 3 critical areas of the website opt-in that are usually poorly implemented and that make a huge difference to your results.

By appealing to people’s desire to research and find out more, you can trade them their name and email address for some information that they value. You can then continue to market to them with your newsletters and other emails, building your relationship with them. When they’re ready to buy, you’ll be top of mind and much more likely to get the sale.

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We Hate Spam As Much As You Do – How To Comply With CASL

June062014 By

comply with CASL

On July 1, an important new law is taking effect in Canada which affects everyone doing Email marketing. It’s known as CASL, “Canada’s Anti-Spam Legislation”. You probably need to make changes to your website, email sending and other online marketing activities in order to comply with CASL or risk costly penalties.

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