What does “Bounce Rate” mean? One of the key indicators of how well your small business website is doing can be found in your Google Analytic’s “Bounce Rate”. Essentially, the bounce rate measures how many people went to a page on your website and just left; they didn’t do anything else.
Think of it this way: If your site has a Bounce Rate of 50%, half of everyone going to your website goes only to a single page.
Reducing Your Bounce Rate Is An Easy Way To Get A Lot More Customers
Let’s say your website is getting 300 unique visitors a month. With a Bounce Rate of 50%, that means 150 people are not engaging with your site; they’re just leaving. If you could bring your Bounce Rate down to 40% that’s an extra 30 people who are engaging with you through your site every month…an extra 360 people a year!