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Discover The Latest Best Practices and "What's Working Now" for Marketing Your Local Business Online

Is it Time to Get a Mobile Responsive Website?

July032013Online Marketing By

Google Analytics for Mobile Visitor Tracking

At the last 3 talks I’ve given, I’ve asked these 3 questions:

  1. How many of you have a smart phone? Nearly all hands raised.
  2. How many of you browse websites on it? Nearly all hands raised.
  3. How many of you know the number of people going to your website on a smart phone? Almost no hands raised.

Most small business owners don’t know how many people are going to their website on a mobile device. It’s easy to find out…Google Analytics (which I’m hoping you’ve got on your website) will tell you very quickly.Read More

Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Piggybank Technology Open House Celebration in SNAP

July022012News By

Thanks to Kim for the great spot in SNAP! She said “Jennifer & Scott Gingrich, Student Mayor Jason Gingrich & Mayor Jeff Lehman SNAP’d at Piggybank Technology’s Open House in celebration of their new location. Piggybank Technology helps local small businesses prosper with Internet marketing and contact management solutions. Their beautiful new location is situated at 79 High St. Unit B, with a large free parking lot. Thank you to all that attended.” See the rest of the article in SNAP here.

Thank you Barrie

June082012News By

piggybank-technology-open-house

Thank you to everyone to came out to our Open House Celebration on June 1. We were delighted with how many of you came out to our new office, despite the rain that afternoon. Special thanks to Mayor Jeff for coming and cutting the ribbon with our son Jason, the Student Mayor. And thanks to Deena for the amazing “Piggybank” cookies.

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13 Year Old Finds Friends…some of them Furry!

April242012Online Marketing By ,

Social Media Marketing Campaign Launched by 13 Year Old in Barrie

Warning: This article may cause feelings of compassion and a desire to click “LIKE” at www.facebook.com/likefurryfriends

Thanks to the workings of Tyler Gingrich (13), the Furry Friends Cat Shelter in Barrie is getting a lot more recognition. And deservedly so. This is an entirely volunteer run cat shelter with a no-kill policy. All of their funding and staffing is from volunteers and private donors.

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How To Backup Your Website Onto Your Own Computer

March272012Security By

website-backup-cpanel

For most small business websites, there’s a really easy way you can make a complete back-up copy of your entire website and store it on your local hard drive. Even if your web host is doing their own back-ups, it’s a good idea for you to keep your own.

The back-up that we’re creating in this tutorial is intended for disaster recovery. So if, for whatever reason, your website goes irrevocably down, this back-up file can be used to get you quickly up and running again.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Harness the Results from your Website

March272011Online Marketing By

google-analytics-pie

In the past we’ve relied on various methods to track website statistics: StatCounter, Google Analytics, Awstats and so on. Starting in June, we’ve standardized on Google Analytics as our preferred method of tracking and analyzing results on a website.

We picked Google Analytics for a number of reasons: (1) clear favourite of website professionals making it widely supported and documented, (2) user-friendly graphs and stats, (3) your stats keep compiling even if you swtich hosts, (4) they use Absolute Unique Vistiors (more on that later) and (5) sophisticated tools when you’re ready for advanced tracking.

Read More

Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Part 2: How to Find & Use Your
Most Popular Keywords For SEO

October062010Online Marketing By

Put Keywords in your Page title meta tag

(Part 2 of 3) This is the continuation from Part 1: Introduction to SEO

If the material here gets too complicated, don’t Panic! We’re here to help. If you would like help understanding what’s in this article or  to find what keywords you’re using then Let’s Talk!

Get the Keywords Right and You’re Gold!

At the heart of SEO are Keywords – the words and phrases people are likely to type into the Search Engines when looking for your products and services. If those keywords aren’t well placed in your website, then it’s unlikely that your site will show up in the search results.

Knowing what keywords you want to get good Search Engine rankings with is critical. Choose the wrong keywords and you’re selling ice to Alaska. Choose the right keywords and you’re selling water in the desert!

When you get to know what your best performing keywords are, you’ll want to guard their identify as highly-valued intellectual property!

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

DIY Tutorial on Search Engine Optimization – Introduction to SEO

September202010Online Marketing By

seo-ladyben

(Part 1 of 3 in this SEO series)

We all want traffic to our website because traffic turns into business! One of the most desirable ways to get traffic is from the Search Engines and with some thoughtful attention, you can get significantly more traffic to your site. That process is called Search Engine Optimization.

The topic of Search Engine Optimization can get really deep really quickly…and there’s a lot of debate over advanced tactics and nuance. The good news is, that there’s a lot you can do that’s simple and easy to optimize your site and get better Search Engine ranking.

The topic of Search Engine Optimization is such a critical part of online success, that I wanted to put together a tutorial that explains the key concepts a small business owner needs to understand in order to do basic, effective Search Engine Optimization to their site.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Your Most Profitable Customer

May262010 By

scott-jason-fishing-camping

We’ve all heard the cliché: “If you try to be everything to everyone, you’ll be nothing to no one”. It may be cliché, but it’s so true.

One of the single biggest marketing missteps I see among struggling small businesses is that they don’t know who their “Most Profitable Customer” is. By just aligning your business around your Most Profitable Customer, you can immediately begin to see more profit with less effort.

In this article, I’ll give you two personal examples of this principle at work and 5 high impact areas to take a look at in your business.

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Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.

Thank God for Backups!

October222009Security By ,

secure website backup

Yesterday, I managed to break our website. I was doing some fancy stuff…testing something that we will be rolling into the websites we do for our Clients…and I managed to break the website. Our pages weren’t loading.

Thankfully, before I did this pioneering work, I made a back-up. We’ve tested our website back-up and restore plans before, but today was the first time I’ve had to do a complete website restore for real!

Before I did the restore, I took more back-ups. I double checked everything. I was nervous about overwriting my whole website with a restore I only had theoretical confidence in.

I spent about 2 hours getting ready for the restore. The actual restore itself took about 15 minutes. And it worked like a charm!

Thank God for back-ups!

Scott Gingrich

is not your typical Web Geek! Scott’s passion is around helping the local small business owner leverage Internet Marketing and Direct Response tactics that create wildly successful online results.