We’ve all heard the cliché: “If you try to be everything to everyone, you’ll be nothing to no one”. It may be cliché, but it’s so true.
One of the single biggest marketing missteps I see among struggling small businesses is that they don’t know who their “Most Profitable Customer” is. By just aligning your business around your Most Profitable Customer, you can immediately begin to see more profit with less effort.
In this article, I’ll give you two personal examples of this principle at work and 5 high impact areas to take a look at in your business.
is not your typical Web Geek! Scott’s passion is around helping local Entrepreneurs leverage Online Marketing and Direct Response tactics to create Piggybanks–marketing assets that faithfully deliver new Customers, month after month.