What Goes Up Must Come Down…You Can Plan On It
It’s no secret that economies are cyclical…they have ups and they have downs. Despite that simple fact, most businesses work on the assumption that they’ll always be in the up cycle. That’s foolishness. A business that wants to be around for the long term needs to have a plan for the up times and for the down times. And the good news is that we can have plans to not just survive, but to thrive and grow in the ups and the downs.
Long lasting businesses have a growth plan for the up times and in the down times.