Why do companies spend the time and money to implement a Customer Relationship Management system? The reasons vary, but near the top of the list you’ll almost always find:
- Generate more sales.
- Get control of their contacts with a central database.
- Reduce operating inefficiencies and costs.
Companies get sold on how slick everything fits together and the flashy reports that will give magical insight into their business. CRM demos are designed to give maximum WOW factor and all of the scenarios used in the sales presentation are tailored to show off the CRM system at its very best and completely side step any product deficiencies. Those selling CRM systems get good at selling the “sizzle”.
is not your typical Web Geek! Scott’s passion is around helping local Entrepreneurs leverage Online Marketing and Direct Response tactics to create Piggybanks–marketing assets that faithfully deliver new Customers, month after month.