Piggybank Marketing

Websites that go Ka-Ching!

Sleep Well Knowing You’ve Got
More Customers Coming…

sleep well knowing you've got customers comingImagine going to bed tonight knowing, with a high degree of confidence, that you’ve got enough business coming in this week and next. That feeling of certainty comes from having trusted Lead Generation Systems in place.

We call those trusted Lead Generation Systems Piggybanks. They’re your marketing assets. And once they’re set up, they continue to bring you fresh Leads, week-after-week. Creating those online Piggybanks is at the heart of everything we do.

By specializing in Lead Generation for Local Entrepreneurs and working with 100’s of them, we’ve learned what it takes to make your phone ring with people who are ready and eager to do business with you.

Get your phone to ring with Clients ready and eager to do business with you.Click To Tweet

Drive Traffic To Conversion Focused
Landing Pages That Generate Customers

When we talk about “traffic”, we’re really talking about individuals who are interested in you.  That’s why it’s critical to send them to thoughtfully crafted landing pages designed to convert that interest into a response like a phone call or request for quote.

There are 3 main approaches we use to generate this traffic:

  1. Pay-Per-Click (PPC) Advertising. Doing PPC Advertising isn’t for every Professional but for the ones who meet the criteria, PPC can be “crazy good” at generating Leads.
  2. Local SEO. Showing up in the top of the Search Engine Results when people are looking for your kind of product or service gives you instant credibility and clicks! No one controls the Search Engines but there are many ways to influence your standings in the Search Results.
  3. Social Media Marketing. The way most local businesses do Social Media Marketing is futile but when done right and incorporated into a Lead Generation Strategy, the ROI can be excellent.

Results You Can Measure

With our background in Direct Response marketing, we believe that marketing should prove itself in measurable ways. Every month, our Clients who are on a Lead Generation Campaign, receive a Performance Report that details how many Leads we generated for them (we track phone calls and form submissions) and how much it cost to get those Leads. By measuring success, we split test different aspects of the campaign and optimize the Cost per Lead (and Cost per Client).

 

It’s one thing to attract visitors (traffic) to your website. It’s another thing to get them motivated enough to pick-up the phone and call you (conversion). To truly get “Ka-Ching!” for your business, we need to do a great job of getting traffic and converting that traffic:

Traffic × Conversion = Ka-Ching!

It’s this holistic approach to Lead Generation for Local Service and Trade Professionals and our insistence on measurable results that sets Piggybank Marketing apart.