Imagine the feeling of going to bed at night knowing, with a high degree of predictability, that you will have a sufficient number of Leads coming to you this week and next. That feeling of certainty comes from having trusted Lead Generation Systems in place. They’re your marketing assets—your Golden Goose—that once setup continue to bring you fresh Leads, week-after-week. Lead Generation is at the heart of Piggybank Marketing and our mission:
“To help Professionals prosper with Online Marketing and
Websites That Go Ka-Ching!”
By specializing in Lead Generation for Professionals and working with 100’s of them, we’ve learned what it takes to make the phone ring. But even more than making the phone ring, we work to make it ring with Clients who are ready and eager to do business with our Clients as their chosen “Professional of Choice”.
There Are Three Main Ways We Use Online marketing To Generate Leads For Our Clients:
- Pay-Per-Click (PPC) Advertising. Doing PPC Advertising isn’t for every Professional but for the ones who meet the criteria, PPC can be “crazy good” at generating Leads.
- Local SEO. Showing up in the top of the Search Engine Results when people are looking for your kind of product or service gives you instant credibility and clicks! No one controls the Search Engines but there are many ways to influence your standings in the Search Results.
- Social Media Marketing. The way most local businesses do Social Media Marketing is futile but when done right and incorporated into a Lead Generation Strategy, the ROI can be excellent.
Measuring The Success Of Your Lead Generation Campaigns
With our background in Direct Response marketing, we believe that marketing should prove itself in measurable ways. Every month, our Clients who are on a Lead Generation Campaign, receive a Performance Report that details how many Leads we generated for them (we track phone calls and form submissions) and how much it cost to get those Leads. By measuring success, we split test different aspects of the campaign and optimize the Cost per Lead (and Cost per Client).
Generating Leads Takes More Than Just “Putting Up Ads”
Before putting up an ad, we take the time to understand your business: who your Ideal Client is (demographics, psychographics, psychicgraphics), who you are, what you offer, what differentiates you in the market. Often, our Clients are a bit “fuzzy” on those things and we start off with a marketing consultation to help them “sharpen the saw” and 10X the effectiveness of their advertising.
It’s one thing to attract visitors (traffic) to your website. It’s another thing to get them motivated enough to pick-up the phone and call you (conversion). To truly get “Ka-Ching!” for your business, we need to do a great job of getting traffic and converting that traffic:
Traffic × Conversion = Ka-Ching!
It’s this holistic approach to Lead Generation, focus on working with Professionals and insistence on measurable results that sets Piggybank Marketing apart.