Important News For Professionals Who Are Serious About Getting Their Phone Ringing With Leads
Ready—and Eager—To Do Business With You As Their
Professional of Choice
Dear Professional, Let’s face it, “web designers” are a dime-a-dozen these days. It’s not hard to put up a pretty WordPress website. And, unfortunately, that’s how most Professionals approach putting up their website.
I say “unfortunately” because putting up “me too” websites does little to position yourself apart from all your competition. Sure, it may look great and have a few fancy effects in it that you think are eye-catching but if it isn’t getting your phone to ring with Leads then what’s the point?
At Piggybank Marketing, we take a “Marketing-first, Technology-second” approach to our work with Professionals. Whether we’re doing a pay-per-click campaign, designing your website or helping you with your Social Media Marketing, we take a holistic marketing approach.
The equation is simple:
Traffic × Conversion = Ka-Ching!
If you have traffic but a website that does zero to convert, you have zero results. If you have a website that converts but no traffic, your results are still zero. You need both traffic and conversions to get results from your marketing efforts. And this doesn’t just apply to online marketing…it applies just as well to offline marketing.
By starting off with some “Marketing 101” and making sure we’re bringing the right message to the right market, we multiply the effectiveness of our efforts together. Add to that our years of experience working with Professionals (and knowing what’s working and what isn’t) we can short-cut you to a successful Lead Generation Campaign.
Unlike Newspaper Ads That May or May Not Be Seen And Quickly Expire, Online Lead Generation Systems Keep Producing Leads That You Can Measure
The nice thing about online marketing, if you do it right (and we do), is that you can measure your results right down to the “Cost Per Lead”. That kind of math makes investing in marketing easy:
Let’s look at a simple example: Say a new Client is worth $2,000 to you and you know that you will close 50% of the Leads that come to you. If it costs you $60 per Lead (that’s $120 per new Client), it makes sense to buy as many of those Leads as you can handle! It’s like paying a 6% straight commission. That’s the kind of report we deliver to our Clients each month.
And once you have your Lead Generation setup, it becomes your reliable prospector, bringing you fresh Leads week-after-week. But it doesn’t stop there. Each month, we continue to test–new headlines, calls to action, images, etc.–to optimize your advertising. As we continue to fine-tune your marketing, your cost per Lead will go down and you will gain important insight into your Customers…insight that you can use in all of your other marketing too.
Scott’s Not Your Typical “Web Guy”
I’m often confused for being a “web guy” and I suppose that’s understandable given all the websites we’ve done over the years but I’m actually the “marketing guy”…by education, I’m a business graduate who’s been marketing on the Internet since ’93. While I know my way around web development pretty well, I rely on my team—who are the real experts and design and coding—to take the marketing blueprints and bring them to life. I’m a student of Direct Response Marketing and devote some 40 hours per a month studying both classic marketing and today’s “latest and greatest”.
If working with a digital marketing agency that knows their way around making great websites and–more importantly–getting your phone to ring, then I invite you to apply for your free 60-minute strategy session.