Finally! Real “Needle-Moving” Answers That Solve Your Business Problems And Propel Your Business Forward
Something that really sets us apart is our “Marketing-first, Technology-second” approach to doing online Lead Generation and Website Design; there’s a lot of marketing intelligence and know-how built into our projects. But that hasn’t been enough. I get a lot of requests from Clients who want more. Until just recently, we’ve never hung a shingle advertising “Consulting” or “Coaching”. In fact, most of our Clients don’t like the word “consulting”…sounds expensive. But there’s been a growing demand for “Scott time” so we’re hanging up the shingle, officially
First, let me tell you what we aren’t and what we don’t do. We’re not a “traditional” marketing agency that does lengthy marketing analysis just to create a detailed marketing plan for you that likely ends up sitting on a shelf somewhere. I don’t have the time or temperament for that kind of “academic” nonsense.
What you will get during our time together are probing questions, “Scott sketches” (usually on the whiteboard), needle-moving insights and action items for you to work on. Our sessions are very much about “rolling up our sleeves” and getting to it. It’s common to be given specific “homework assignments” to do and report back on.
The “10-Minute Back-Of-The-Napkin Business Turnaround”
Why do people come to me for this kind of strategic marketing advice?
Over the years, I’ve developed a knack for the “10-minute back-of-the-napkin Business Turnaround”. In very short order, I can diagnose what’s ailing a business and offer prescriptive remedies to fix it and make it successful.
After working with 100’s of Professionals over the years, having hands on experience with marketing for over 20 years, and putting well over 1,000 hours of study into marketing, I’ve learned that there are a set of universal “patterns” that apply to all businesses. If your current business practices are significantly out of alignment with one of these patterns, then your business is suffering. What I’m able to do is quickly identify where those misalignments are and select an appropriate prescription for correcting that misalignment.
But be warned…
Often, the prescriptions are uncomfortable. When we work together, there are no “600 pound Guerillas in the room” that we won’t talk about. There are no “off-limits” topics. It’s normal for us to develop our comfort zones—work within what’s familiar—and think about incremental changes. Chances are, if you want real needle-moving changes in your business results, you’re going to have to venture out of your comfort zone and do some new things or do some old things in new ways.