It’s nice when there’s something easy that you can do that gives you an immediate advantage. Chances are that you and your competitors don’t have testimonials on your websites. Or, if you do have, they haven’t been optimized for competitive advantage. (If you’re in the undesirable situation where you don’t have testimonials on your website and your competition does then you’re at a distinct disadvantage and need to remedy it without delay).
People like to buy from people and businesses that they feel good about, that they can trust. This is especially true on your website where you don’t have the opportunity to personally interact with them. There are several “trust signals” that we like to weave into our web designs that have a significant and positive impact on conversion rates.
One of the most important trust signals is the correct use of testimonials on your website.
is not your typical Web Geek! Scott’s passion is around helping local Entrepreneurs leverage Online Marketing and Direct Response tactics to create Piggybanks–marketing assets that faithfully deliver new Customers, month after month.