Is the print ad dead?
With all the talk about websites, Pay-Per-Click and social media marketing, it’s easy to think that the day of advertising in newspapers, magazines and the like has passed. Certainly, Online Marketing is a strong and worthy competitor for your advertising dollars and often squeezes out display advertising.
However, if print ads make sense for your business, then by combining your offline advertising with your online marketing, you can make your ads far more effective. Here’s how to use your website to turn regular display ads into powerful “direct response ads”.
is not your typical Web Geek! Scott’s passion is around helping local Entrepreneurs leverage Online Marketing and Direct Response tactics to create Piggybanks–marketing assets that faithfully deliver new Customers, month after month.