Is the print ad dead?
With all the talk about websites, Pay-Per-Click and social media marketing, it’s easy to think that the day of advertising in newspapers, magazines and the like has passed. Certainly, Online Marketing is a strong and worthy competitor for your advertising dollars and often squeezes out display advertising.
However, if print ads make sense for your business, then by combining your offline advertising with your online marketing, you can make your ads far more effective. Here’s how to use your website to turn regular display ads into powerful “direct response ads”.