Why is it that some businesses seem to attract new Clients so much easier?
Without the benefit of reputation, referral or more clever ad, some businesses are able to attract their unfair portion of business. They have an “it” factor working for them. Show me one of these businesses and I’ll show you their “it”; they’ve put the Client-pulling power of Differentiation to work.
The Strategy of Differentiation is one of the load-bearing pillars of the Professional of Choice Strategy and isone of the easiest and most profound marketing strategies you can deploy.Click To TweetRead More